CASE STUDY:
SPOTIFY
WRAPPED 2025
CLIENT: Spotify
ROLE: 3D Designer
CAMPAIGN: Wrapped 2025
TIMELINE: May 2025 ~ July 2025
I was tapped by Spotify to help the music streaming giant bring to life 6
two-dimensional illustrations in the form of digital three-dimensional enamel pins, each representing a separate and unique “listening club” vibe based on every person’s music taste and their listening trends.
During this year-end event, millions of fans around the world were awarded one of these digital pins right within the app, a mark that proudly celebrated and showcased their unique music taste. I was but one of dozens of artists who helped shape this worldwide event.
From 2D to 3D workflow…
Using Cinema 4D and Octane Renderer, I worked with the digital 2D illustrations and gave them form and realism by using a variety of tools such as extrusions, beveling, lighting, bump maps and UV mapping, to really emphasize the enamel material and paint.
