CASE STUDY:

CLIENT: Spotify
ROLE: Designer, Animator
CAMPAIGN: La Tierra de Música Mexicana
TIMELINE: May 2024 ~ August 2024

In 2024, I was approached by Spotify’s experiential team to illustrate, design and animate a series of digital chrome icons and typography inspired around Y2K Mexican Music to display on-stage at a live music event in the heart of Los Angeles, CA.

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An experience
from start to finish

From the main stage

For each artist in their line-up, I gave the chromatic treatment a thematic background that emphasized the look and feel of the digital shift that came with the turn of the century, giving the hero logo and typography a unique and vibrant color.

Earlier designs

From the fans and social media

A music concert with a large screen displaying the text 'La Feria de MÚSICA MEXICANA'. A group of musicians performs on stage, with one man in the center singing or speaking to the audience, surrounded by band members playing instruments like drums,
A male singer with curly hair performing on stage, holding a microphone with his eyes closed, wearing a denim jacket with a skeletal ribcage design and layered jewelry, with a colorful background screen displaying large text.
A live music performance on stage with two musicians, one singing and one playing guitar, in front of a large screen displaying the text "La Tierra de MÚSICA MEXICANA" at a music event.
A performer wearing a hat and holding a microphone on stage during a Mexican music event with stage lights and a large screen in the background displaying the words "La Tierra de la Música Mexicana."
Event poster for La Tierra de Música Mexicana concert featuring various artists, scheduled for September 13th in Los Angeles, hosted by Agusto Papa.
la tierra de música mexicana 🇲🇽🥀 @spotify.jpg
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